Getting seen on the internet goes far beyond search engine optimization (SEO). While SEO is important for several reasons, a successful internet marketing campaign does not depend on it, alone.
Getting seen on the internet through online advertising
Google and other search engine services understand that when someone is looking for a certain topic, such as “running shoes,” there is a good possibility that they are looking for a place nearby to buy running shoes.
Our team gives you the opportunity to work with a Google Search Certified consultant to develop an online advertising campaign which stacks the odds of getting seen on the internet in your favor.
Getting seen on the internet through interaction with others
The world of social media gives you a wide variety of ways for getting seen on the internet. Understanding it can be overwhelming, especially with the number of outlets saying “THIS is the way” or “THAT is the way.” Add to that the ever-changing nature of social media, and the fact that it can take up a lot of time and focus, and it starts to become apparent why businesses are not taking advantage of it.
Different ways work for different companies. There are many variations, which include (and are not limited to):
- How the different platforms (facebook, twitter, instagram, etc…) are used
- What your business offers
- The person in charge of keeping up with it. Some companies hire a person whose sole job is to manage the social media
- Available time
We provide guidance and help in developing your social strategy, determining what you can do with different platforms, helping plan the approach, all the way to operating it for you if you prefer.