For many bloggers, when they write a blog post, the subject they are writing about incites a passion in them, or a desire to put out as much information about it as they can. This practice can be beneficial for a company. Google’s patterns generally indicate that they like having …
When we are in a consultation about writing blogs, one of the first questions which we ask is “who is going to read it?” Having a blog has little value, even as a search tool, if the people who come to your website do not read it. When someone comes …
I can make the case that every company can find a way to benefit from social media. ..and in the same breath, I would say that there are some businesses which have no business using social media. The allure of social media attracts us as an advertising source with a …
A keyword is a term that someone uses on Google (or another search engine/service) when they want to find something. “local doughnut shop” “hair salon near me” “Atlanta United tickets” In our consultations with customers, we have found that “what is a keyword?” is one of the most common questions …
Our searches for information about Google and plagiarism produced a variety of results, many warning of penalties from Google, and others saying that Google can’t or doesn’t track plagiarism. The specific search for “google plagiarism guidelines” produced their Search Console’s page about duplicate content (1), which is more about a …
“Nice website. Where did you get the pictures?” “Oh, I did a search and found a couple that I liked and put them on my site.” Several years ago, a colleague of mine asked me if I had heard of “The Letter.” I told her that I hadn’t, and she …
When you opened your business, you were probably already pretty good in your field. Someone who opens an auto repair shop is probably going to already be a pretty good mechanic. A restaurant most likely has a good chef involved who knows most of what there is to know about …
Hair salons include the sale of hair care products as one of their revenue streams. It is not necessarily the main one, but it can have a significant impact on a salon’s profitability. When adding this piece, questions have to be asked to do it successfully: Which products do they …
“I hope you step on a Lego®” has become one of the most popular curses on the internet with a large number of “memes” invoking the phrase (1) on the internet. Stepping on a Lego® block while barefoot is often described as being very painful (2), which is a good way …
Once you have a piece in place, you want to let it operate long enough to gather enough data to know how well it works (1). Those seeking Google Search Qualifications are taught to give it two weeks at a minimum, and that more time gives better data to identify …
